Time for Reallness.
Ah, Instagram, the land of influencers and fake-fluencers alike. Where you can buy popularity much quicker than you can learn a new skill, and one of the few places you can monetise this influence over bots.
But Fear not, Instagram has finally had enough and put their foot down. They’ve decided to remove your like visibility. Currently only effective in 7 countries, the only one with access to your like stats is you.
Why is this a good thing?
Mental Health. It’s a step in the right direction to help people find purpose in the real world, rather than love and acceptance based on the amount of likes people see under their image.
Instagram made this one of their main focuses when implementing this new approach. It makes a lot of sense. I’ve personally taken photos down from my Instagram due to the lack of likes. Not healthy, I know, but I know that I’m definitely not the only one.
Real Influencers have nothing to worry about.
I am in no way an influencer, but I’ve seen many arguments about it. “You’re stealing money from influencers.“. To be completely honest, I don’t understand the argument. Brands that work with creators/influencers generally want to pay for REAL influence. Those with real influence are not stressed about these changes, because of the real stats they can provide in terms of click-throughs, purchases, and enquiries.
This process will push those who take it seriously to put a media kit together with all their critical information for their influence, which they can make available for brands that truly want to work with them due to what they can do, and not the amount of likes they receive.
As mentioned, this change is only in effect in seven countries, but I have a strong feeling it will roll out to the rest of the world by the end of this year.
Let’s see how this is going to play out.
Go Forth and Create.
Go Follow the Socials: